Betting on a cloud-based architecture to deliver a better customer experience
Formed in 2016, Paddy Power Betfair is the world’s largest publicly quoted sports betting and gaming company. Sports betting and e-gaming companies like Paddy Power Betfair (PPB) operate in a fast-paced and highly competitive market. They’re open 24/7/365, and are constantly striving to provide customers with best online experience—or risk seeing them go to a competitor.
To deliver that experience, PPB needs to manage massive volumes of data, and access and serve it with very low latency levels.The merger of Paddy Power and Betfair in 2016 created an additional data challenge. To meet these challenges, PPB selected Talend Real-Time Big Data which fits perfectly with PPB’s cloud strategy, adopted principally to deal with the huge spikes in usage on days with popular sporting events. This new data platform optimizes the gaming experience while cutting data delivery times in half.
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