Turbocharging sales and marketing activities
Sales and marketing teams at Ellie Mae—which automates mortgages for banks, credit unions and mortgage companies—had a problem working with siloed databases, from which they drew leads and launched campaigns that had more than 100,000 contacts. Duplication of contact information through acquisition of other companies, combined with outdated or bad information, hampered decision-making due to inconsistent Excel-based reports from different divisions.
Ellie Mae implemented Talend MDM to bring data together into an enterprise data warehouse, integrate the applications Ellie Mae uses for insights into lifecycle and segmentation marketing, and create a single source of truth. The implemented data platform combines a master data management platform for customer data, together with a data warehouse and a business intelligence environment. In addition, quality data now delivers trusted insights to BI users, while sales, product and financial analytics enable precision marketing through better segmentation and identification of cross-sales opportunities.
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