« Our data infrastructure is key to integrating and accessing the big variety of sources needed to perform customer-centric, data-driven marketing and
sales business activities at Bayer »

Dr. Dana Liebmann, Data Architect for Marketing and Sales, Bayer

Ingested millions of records per day

from heterogeneous systems

10 percent

Reduction in operating costs

15 percent

Increase in data quality

Enabling customer-centric, data-driven marketing and sales

Bayer’s global in-house competence center is working for all entities within Bayer (Pharmaceuticals, Consumer Health, and Crop Science). The Global Marketing and Sales IT team from Bayer, in cooperation with Cognizant Technology Solutions GmbH, built a large-scale data hub as a single trusted data source leveraging Talend.

The solution enables Bayer to ingest and set up additional cloud and on-premise data sources in weeks rather than months when requested by Marketing and Sales teams, resulting in a substantial reduction in operating costs and facilitation of data quality monitoring. By implementing customer-centric multi-channel marketing, where the right information is delivered to the right customer in a way that suits them, stronger relationships can be built with prescribers, payers and patients. The solution has been rolled out to 86 countries.

Produits Talend utilisés

realtime-big-data

Real-time Big Data

Bénéficiez de la rapidité du Big Data à grande échelle sans codage