Mois : April 2015

Big Data – a Relatively Short Trip for the Travel Industry

Tags: big data, customer data platform, mdm, travel, If there is one sector that has been particularly affected by the digital revolution, it is travel. According to research company PhoCusWright, the share of bookings derived from online channels will increase to 43 percent this year[1]. The move of more consumers to online sources for researching […]